Publication Dates: March-April 1970 – January-February 1971
Number of Issues Published: 6 (#1 – #6)
Dimensions: standard Silver Age U.S.
Paper Stock: glossy cover; newsprint interior
Publishing Format: was ongoing series
Publication Type: magazine
Hot Wheels is a line of die-cast cars produced by Mattel. The toy line spawned a Saturday morning cartoon show in the fall of 1969, upon which this comic is based.
Information thanks to the Grand Comics Database
DC’s collective foot floored the pedal after acquiring the rights to publish a comic based on Mattel’s enormously popular Hot Wheels die cast car line. The company even hired Alex Toth to draw it, since the legendary artist had designed the line’s characters for a Saturday morning cartoon show. Toth’s inaugural issue with writer Joe Gill chronicled turbo charged teen Jack Wheeler and his Hot Wheels pit crew matching horse power against Dexter Carter and his Demons. The comic ran out of gas after only 6 issues, but Toth’s aerodynamic story telling fueled a series that took licensed tie ins in a bold new direction.